News

Charlotte, N.C. – Belk is teaming up with social, mobile and digital engagement platform ePrize, as well as Pinterest and Instagram marketing analytics suite provider Curalate to launch a Pinterest campaign aimed at brides called “Pin to Win.” At a high level, during the promotion consumers will visit a sweepstakes microsite where they can "pin" a pre-populated pin board image based on their bridal type or select an image of their own for a chance to win a $5,000 Belk gift card.

Traverse City, Mich. -- Mobile-shopping application Ozmott has partnered with Harbor Freight Tools to provide an app that will offer discounts in all Harbor Freight locations nationwide through a free mobile platform.
     

FRAMINGHAM, Mass. — Discount retailers TJ Maxx and Saks Off Fifth outlets plan to dive into e-commerce waters this year, according to reports. 

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

SCOTTSDALE, Ariz. — nGage Labs, Inc., a leading provider of in-store shopper engagement solutions for retailers, has appointed Peter Charness as president; Nancy Terzolani as SVP of client experience and Larry Negrich as VP of marketing. 

They will be charged with leading the company in its next phase of growth.

Deerfield, Ill. - Walgreens same-store sales increased by 6.3% in July, the retailer reported this morning. Calendar day shifts positively impacted total same-store sales by 1.4 percentage points, while generic drug introductions in the last 12 months negatively impacted total same-store sales by 1.8 percentage points.

Total front-end sales increased 3.6% compared with the same month in fiscal 2012, while same-store front-end sales increased 2.3%. Customer traffic in stores open at least one year decreased 1.2% while basket size increased 3.5%.

NEWARK, Del. — The Produce Marketing Association has appointed Cathy Green Burns as the association’s president, effective December 1, as part of its continued restructuring of the senior leadership team. 

In her new role, Green Burns will focus initially on leading board and staff team development as well as lending her insight to business development activities. She will report to PMA CEO Bryan Silbermann, who previously held both president and CEO positions.

Dallas – The Army Air Force Exchange Service (AAFES) has awarded a multi-year contract to SpeedFC to build and maintain an integrated e-commerce platform, replacing a proprietary legacy environment. The SpeedFC solution will incorporate Oracle’s ATG platform for back-end systems, Speed Order, the vendor’s proprietary system for order management, Omniture for analytics and Endeca for guided navigation, faceted search and search administration.