News

Barneys New York has launched an iPad app that offers consumers improved shopping functionality as well as relevant and exclusive content.

New functions on the app include a Personal Shopping scheduling tool, which Barneys touts as the first of its kind for a luxury retailer. Created in partnership with mobile development and design firm Fueled, the app is now available for complimentary download through the Apple iTunes store.

Ann Arbor, Mich. -- These days, virtually everyone is a cross-channel shopper: 95% of consumers frequently or occasionally shop a retailer's website and store, according to a recent survey by CFI Group that was sponsored by eBay Enterprise.

The study, “Omni-Channel Insights,” reveals that consumers expect exceptional service, while having the convenience of seamless in-store and online shopping.

RetailMeNot has some interesting plans in store for mall goers following an agreement with General Growth Properties allowing it to serve as the mall operators preferred digital coupon provider.

Plans call for RetailMeNot to test new marketing formats and beacon technology in select malls that will allow RetailMeNot mobile app users to be served hyper-targeted offers. In addition, the company said it will work with General Growth Properties on various undefined initiatives to enhance the shopping experience at its 120 malls, increase traffic and drive sales for tenants.

Walgreens is now offering expanded travel health services, including immunizations and consultations, to support the nearly 60 million annual planned trips by U.S. residents venturing outside the country.

Grand Forks, N.D. -- Acme Tools, an authorized online retailer of tools and equipment, is launching a new mobile version of AcmeTools.com for online customers using smartphones. Developed by BlueSky Technology Partners, the new mobile platform leverages Acme Tools' ongoing investment in IBM WebSphere Commerce to deliver a seamless online shopping experience.

Maybelline New York has named Yadim Carranza, known simply as Yadim, as the brand's global makeup artist. Yadim is lauded for his innovative editorial work and bold runway looks.  

In his new role, Yadim will provide artistic vision for Maybelline New York makeup and become the voice of the brand to consumers, press and industry influencers.

New York -- E-commerce company Birchbox, provide subscribers with monthly boxes of personalized beauty products for a monthly fee, announced Monday that it has raised $60 million of Series B funding from a group led by Greenwich, Conn.-based Viking Global Investors, Crain’s New York reported.

Birchbox, which is set to open its first physical store this spring, now has more than 800,000 subscribers receiving 6,500 different products from 800 brand partners.

One may not immediately associate Kellogg with game apps, but the breakfast cereal brand is releasing a web-slinging game app to mark the upcoming The Amazing Spider-Man 2 movie.

Consumers can also enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York.

"Spider-Man fans are gearing up for the film and we're casting a web of fun that everyone can enjoy," says Melissa Pawlowicz, senior director of integrated promotions at Kellogg.