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Survey: Retailers struggle with omnichannel commerce
Paris - Most retailers (65%) struggle with getting omnichannel commerce right and cite underperforming technology, changing IT trends and the complex organizational infrastructure as the primary reasons. According to a recent survey from Ipanema Technologies, retailers see the customer-centric experience as including excellent customer service (58%), fast transactions (55%) and interchangeable purchase channels (49%), but only 35% of respondents describe their customer experience as excellent.
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Gilt adds Adrianne Shapira to board
Online retailer Gilt has added Adrianne Shapira to the company's board of directors.
Shapira has served as the CFO of David Yurman, a fine jewelry luxury brand, since 2012. She is a member of the executive committee that looks to build upon David Yurman's successes by capitalizing on future channel, category and geographic growth.