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Hointer Is High-Tech, High-Feel
Robotics and smartphone app power Amazon vet's retail start-up
A Seattle-based retail start-up with an in-store backend robotic system and a smartphone app that rivals the convenience of an online shopping cart is generating big buzz these days. Founded and headed up by Nadia Shouraboura, former head of supply chain and fulfillment technologies for Amazon.com, Hointer combines the best of online and brick-and-mortar retailing to take the hassle out of shopping.
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Worth Watching
Here are several pure-play online retailers that are venturing into the physical space — or thinking about making the leap:
• Rent the Runway, which rents high-end designer gowns, dresses and accessories to women for weddings and other special events, will use a recent infusion of $24.4 million in financing to build showrooms where shoppers can try on the frocks and consult with stylists. The popular online destination reportedly has Chicago next on its agenda.

