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Nine West invests in digital engagement solution
Nine West has integrated LivePerson’s LiveEngage digital engagement solution into the Demandware Commerce platform for its website.
According to LivePerson, the LiveEngage platform helps Nine West meet evolving consumer demands for a more seamless digital shopping journey, and has simultaneously improved the brand's customer reported satisfaction, increased incremental revenue and reduced support costs.
Nine West reported the following results four months after implementing LiveEngage: -
Michaels raises $472 million in IPO
Irving, Texas -- Michaels Cos. has raised $472 million in an initial public offering. The arts-and-crafts retailer priced 27.8 million shares at $17 each, which was at the low end of its predicted range. It plans to use the IPO's proceeds to pay down its debt.
The chain, which operates stores under its namesake banner and Aaron Brothers, could raise up to $543 million if underwriters use their option to buy additional shares.
The stock was expected to start trading Friday on the Nasdaq under the symbol "MIK."