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  • Study: Sales flat, average transaction value up on Father’s Day

    San Jose, Calif. – Despite an 8.1% year-over-year drop in traffic and decline of one full conversion point, sales on Father’s Day (June 16) remained essentially flat. According to data from in-store analytics provider RetailNext, a 15.4% increase in average transaction value (ATV) helped sales grow 0.1%.

    For the week leading up to Father’s Day, sales declined every day compared to the equivalent day a year earlier. Daily decreases ranged from a high of 10.3% on June 13 to a low of 4% on June 9.

  • Copa do Mundo and Beyond: Brazilian Retail Surges

    Players from 32 countries have poured into Brazil for a month-long contest of extraordinary soccer skill, known as the Copa do Mundo, the 2014 FIFA World Cup. Cheering them is expected to be a total of some 3.7 million fans and tourists, adding an astonishing $3.3 billion USD ($6.7 billion Brazilian Real) to this nation’s economy. According to Brazil’s Ministry of Tourism, the average foreign visitor will attend four Copa do Mundo matches and spend approximately $2,488 during their stay.

  • Former P&G CEO McDonald to lead VA

    Bob McDonald ran the world’s largest CPG company as CEO of Procter & Gamble and now he is returning to public service as head of the embattled Veteran’s Administration.

  • Mobile app promotion on Twitter made easier with AdParlor

    Toronto -- Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.

  • Walmart pushes healthy food agenda on Twitter

    The Walmart Foundation has kicked off a summer-long initiative to help children and families gain access to nutritious meals and learn healthy-eating habits. Walmart is also collaborating with Chef Lorena Garcia, chef and author with TV appearances on Bravo’s “Top Chef Masters” and NBC’s “Biggest Loser,” to launch the Eat Healthy Together Challenge on Twitter.

  • Triscuit teams up with Martha Stewart for recipe challenge

    Triscuit and Martha Stewart have entered into an exclusive partnership with the launch of the Triscuit Summer Snackoff, a series of four recipe challenges.  

    Every other week, from now until Aug. 24, Stewart will debut a new recipe featuring a different seasonal ingredient on www.triscuitsummersnackoff.com, encouraging fans to develop and submit their own Triscuit creations using Martha Stewart's seasonally inspired selection.

  • Bebe to close 2b stores and website

    Brisbane, Calif. – Bebe Stores Inc. will exit its 2b business by July 5, which is the end of the company’s fiscal 2014. The retailer says this will allow it to increase its focus on the core Bebe brand’s retail and outlet stores, e-commerce and international licensing business.

  • Gilt adds Adrianne Shapira to board

    Online retailer Gilt has added Adrianne Shapira to the company's board of directors.

    Shapira has served as the CFO of David Yurman, a fine jewelry luxury brand, since 2012. She is a member of the executive committee that looks to build upon David Yurman's successes by capitalizing on future channel, category and geographic growth.  

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