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A guest approaches the concierge desk and asks for help finding a gift. The concierge knows the retail selection and can help. If the product is unavailable here, the concierge will, if necessary, send her to another store across town.

That sounds like Nordstrom service.

But this isn't Nordstrom. It is the concierge desk at The Americana at Brand in Glendale, Calif., a mixed-use development from Los Angeles-based Caruso Affiliated. It's what happens at every center in the Caruso Affiliated portfolio of 2.1 million sq. ft. of retail and residential properties.

Madison, Ala., city officials didn't want just any development for its last available commercial tract, a 28-acre property along a major thoroughfare. They wanted to bring in retailers currently unavailable in the area.

They approached Target and Brentwood, Tenn.-based GBT Realty Corp., a developer known for its Target-anchored developments.

"Madison told us they wanted Target," explained George B. Tomlin, president and CEO of GBT Realty. "If you help us, they said, we'll participate financially in the development of the property."

Entertainment retail isn't what it used to be. Today, it really is entertaining.

Take Delray Marketplace in Delray Beach, Fla., a 258,000-sq.-ft. Main Street development filled with entertainment offerings, restaurants and retailers that give you something fun to do and something fun to buy.

"Our goal was to create an entertainment, dining and shopping experience," said Jason Samreny, VP leasing with Indianapolis-based Kite Realty Group Trust, the project's developer.

Invest in the right experience for a shopping center's customers, and you will earn a return on experience. That is the business model driving Fort Worth, Texas-based Trademark Property Co., which celebrates its 20th anniversary this year.

"Do customers love being at the center? Do they come back and drive sales? That is return on experience," said Terry Montesi, Trademark chairman, CEO and founder. Experience is indispensable today when most goods and services are available online, often at a lower price.

Irvine Co.'s The Market Place is too big for one city. It sprawls across two. Split in two by Jamboree Road, the southern half of the 120-store, 165-acre center resides in Irvine, Calif. The northern half is in Tustin.

The huge regional destination center combines open-air lifestyle retail with big-box retail. Nationally known value- and quality-driven store names offer apparel, books, electronics, fitness, groceries, home furnishings and decor, movie theaters, restaurants, various services, sporting goods, toys, and on and on.

As part of Von Maur's march beyond its core Heartland markets, in 2008 it opened a 130,000-sq.-ft. anchor store at the 1.1 million-sq.-ft. The Greene Town Center, located in Beavercreek, Ohio, and owned by MPI. That store has become the fashion heartbeat of a vibrant mixed-use destination that was originally built by MPI in 2006, expanded in 2008, and slated to expand again in 2014 with another 40,000 sq. ft. of retail.

Von Maur got its start like many of its department store peers: An immigrant with an American dream opened a downtown store, customers came, they shopped, the brand took hold and took off.

In the case of the midwestern upscale department store banner Von Maur, the dreamer was German immigrant J.H.C. Petersen, who opened a downtown storefront in Davenport, Iowa, in 1872. He and his sons grew the business and sold it nearly a half-century later to a partnership that included two Austrian brothers — C.J. and Cable von Maur, whose family gained full ownership by 1937.

Liberty Center is a 64-acre, 1.1 million-sq.-ft. mixed-use development located in the North Cincinnati market. It will be comprised of 600,000 sq. ft. of retail, including at least one 200,000-sq.-ft. department store and 370,000 sq. ft. of specialty retail and restaurants. Liberty Center will also include 100,000 sq. ft. of Class A Office, a 135-key hotel and 220 luxury residential multi-family units. A 60,000-sq.-ft., 14-screen second-level upscale theater with integrated dining is also planned.

For the fourth consecutive year, there still is not enough ground-up shopping center construction to justify the "Fastest-Growing Developers" ranking that was Chain Store Age standard fare for two decades.

But we may be edging closer to resurrecting a ranking based on who is building new (or, more accurately, newly repurposed) space. Closer, but still not there.

I visited my first Von Maur store in 1999, a decade after I relocated from southern boomtown Atlanta to Lincoln, Neb., a sleepy college town that only really wakes up on Husker football Saturdays. Today I am back home in Baton Rouge, La., still no bustling metropolis, but the food and football trump.