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Belk’s multichannel campaign draws 220,000 registrants
Southern retailer Belk drew in nearly 220,000 registrants through daily prizes and giveaways in its “Belk’s 125 Days of Prizes” campaign.
Belk partnered with mobile, social and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook and mobile channels. The multichannel campaign, which aimed to promote Belk’s 125th anniversary and to increase consumer engagement with the brand, exceeded Belk’s expectations for engagement across digital channels.
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Del Monte bolsters pet business with new hire following first quarter results
Economic issues in Venezuela and fruit supply constraints affected Del Monte’s consumer business for the first quarter ended July 28. The company’s pet business, however, offset volume declines and helped net sales increase 0.3% to $823.9 million from $821.1 million for the prior-year quarter.