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Quilted Northern wipes competition in brand study
Longstanding household brand names Quilted Northern, Jockey and Dawn are doing something right, namely, employing a mix of traditional and digital marketing strategies which enabled them to outshine trendsetting technology brands, according to Landor’s 2013 Breakaway Brands Study.
Amazon was the only brand born in the digital era to make the top 10, along with its Kindle sub-brand. Apple fell off the list entirely.
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ShopperTrak anticipates holiday retail sales boost
ShopperTrak, a leading provider of shopper analytics, anticipates a 2.4% rise in retail sales this holiday season, during November and December specifically, and expects total retail traffic to decrease 1.4% compared to the prior-year period.
Additionally, the company pointed out, retailers will have less time to capture peak holiday spending. There are only 25 days between Black Friday (Nov. 29) and Christmas this year, compared to 31 days in 2012. Unlike last year, consumers will have only four full weekends to shop, rather than the five they had last year.
