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Thorntons boosts loyalty program with Paytronix
Louisville – Convenience chain Thorntons Inc. has implemented the Paytronix Loyalty Platform to support its new Refreshing Rewards customer loyalty program across 174 locations. Leveraging the Paytronix loyalty engine enabled the c-store chain to quickly test a variety of elements in a secure, market-focused pilot program and then rapidly roll out the program to all its stores.
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E-commerce tech company Qubit readies for US expansion
E-commerce technology company Qubit has announced a $26m Series B investment led by Accel Partners, with participation from original investor Balderton Capital and Salesforce Ventures, Salesforce.com's corporate investment group.
Qubit's personalization platform collects detailed information about users' interactions with a website and analyses it to identify patterns of behavior that drive revenue and inspire business-wide optimization decisions.