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Gigwalk enters enterprise space
Crowd-sourced services provider Gigwalk has blending location-based mobile technology with new analytics capabilities to create Gigwalk Enterprise.
The company contends the new offering will help organization maximize the effectiveness of their workforce from anywhere in real time. Gigwalk said its enterprise offering will allow brands to mobilize internal teams to collect and activate data to mend issues in retail execution, as well as improve collaboration with retailers and supply chain partners to drive in-store sales.
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Forrester: 90% of mobile users are “purchase holdouts”
New York -- Ninety percent of mobile phone users and 80% of tablet users are still “purchase holdouts” and have not made a purchase on these respective devices in the past three months, according to a Forrester survey of more than 4,000 respondents. Some 53% of holdouts cite that they avoid "checking out" on mobile devices simply because they are either used to buying, or find it easier to buy, on a PC.
