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Path to Purchase recognizes industry innovation


Disney, Nestle Purina, Kraft, Procter & Gamble were top award winners in the 2014 Design of the Times Awards presented at the annual Shopper Marketing Conference & Expo.

The Path to Purchase Institute event recognizes brands, retailers and their partners in packaging and merchandising execution for the most inspiring and creative in-store campaigns and tactics of the previous year. In addition to the coveted Best of the Times award other award levels include Platinum, Gold, Silver and Bronze.

The Walt Disney Company took home the "Best of the Times" award for its Disney Infinity Display Program produced by Design Phase for a mass channel initiative.

In the specialty category, Nestle Purina Petcare and Great Northern Instore were recognized with a Platinum award for a program at PetSmart. In the supermarket category, Kraft Foods Group, Mojo Marketing and Walmart received a Platinum award for a merchandising initiative called The Great American Bacon Cheeseburger. In the drug channel, a Platinum award was given to Procter & Gamble, RockTenn and The Integer Group.

To determine the award winners, 50 judges convened Aug 13 near the Path to Purchase Institute headquarters in Chicago for first-round judging of the nearly 300 entries. The judges selected 104 entries to vie for the top awards in the competition’s seven retail channels including supermarket/grocery, consumer electronics, convenience, drug, home center/hardware, mass merchandisers and specialty. Final judging to determine which entries received awards took place Oct. 21 on the Expo show floor, with the winners announced at the Design of the Times Awards Reception and Ceremony the following night in Minneapolis.

A complete list of the award recipients is available by clicking HERE.

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