Peter Theran to Lead 3D Systems Consumer Products Business

3D Systems Corporation appointed Peter Theran as vp consumer retail to lead the expansion of the company's consumer products into new retail markets. Theran’s charter is to broaden the reach and penetration of 3DS' latest consumer products, services and experiences including its Cube 3 and CubePro printers and its expanding portfolio of perceptual devices and online Cubify experiences.

"We are thrilled to have a person of Peter's considerable experience and stellar track record join our senior leadership ranks to lead one of our emerging growth businesses," said Avi Reichental, president and CEO of 3DS.

Theran joins 3DS after a long-standing consumer and retail career, anchored by a 20-year service at Bose Corporation, where he managed reseller, retail and web businesses representing $350M in annual revenue. He brings with him extensive experience in product management, marketing, sales operations and a proven record of developing differentiated markets for new consumer products.

"It is fortuitous to have a person of Peter's caliber at the helm, just as our latest consumer products are shipping. With several inbound retail opportunities at hand and as positive new products reviews abound, the stage is set for accelerated growth," concluded Reichental.

As part of its consumer products expansion, 3DS is participating in the newIntel Experiencethat is featured exclusively in 50 Best Buy retail stores across the United States. As the 3D printing pioneer and leader, 3DS is showcasing its new Cube 3 printers which will be printing live in stores and available for purchase at select Best Buy stores and online from BestBuy.com.