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Gigwalk enters enterprise space


Crowd-sourced services provider Gigwalk has blending location-based mobile technology with new analytics capabilities to create Gigwalk Enterprise.

The company contends the new offering will help organization maximize the effectiveness of their workforce from anywhere in real time. Gigwalk said its enterprise offering will allow brands to mobilize internal teams to collect and activate data to mend issues in retail execution, as well as improve collaboration with retailers and supply chain partners to drive in-store sales.

“Field teams represent a large portion of the brand and retail labor market, yet few have a mobile solution that facilitates collaboration and communication of on-the-ground intelligence to headquarters,” said Bob Bahramipour, CEO of Gigwalk. “To date, the solutions available have been too complex, thus delaying adoption. Gigwalk Enterprise is fast to deploy and easy to use, so brands can rapidly onboard field teams to address the inefficiencies in retail execution, such as out-of-stocks and wasted trade marketing spend, that cost brands and retailers billions of dollars in lost revenue each year.”

For example, when timing is critical, like a new product launch or seasonal promotion, insights into how products and marketing programs are represented in-store and on the shelf are crucial to a brand’s bottom line, according to Gigwalk. With tools to find and fix problems quickly, brands can now speed time to retail compliance and recoup potentially lost sales. And, robust analytics tools allow brands to integrate and harmonize data from third parties into a single snapshot of the store, centrally monitoring, tracking and scorecarding performance by retail channel, category and brand to benchmark and incentivize performance.

Now, instead of a team of field reps using clipboards and pens, a smartphone-equipped team can communicate and collaborate in real-time and deliver insight into how products are represented on store shelves, according to Gigwalk. Influenced by the company’s mobile crowdsourcing roots, the enterprise field app delivers feature-rich, but easy-to-use, messaging and collaboration tools and supports Bring Your Own Device (BYOD) workplace initiatives.

“Gigwalk Enterprise enables us to more effectively collaborate with our field teams, not only to collect and activate data, but to inform our forecasting and daily operations in real time, said Corey Moles, senior marketing manager for new business creation at Whirlpool. “We are now able to address compliance issues immediately, speeding time to resolution and revenue.”

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