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Nike puts top female athletes on catwalk
Nike is set to win womenswear market and recent media extravaganza in Manhattan has shone light on some of the company’s creative marketing strategies. The preview of the upcoming spring line in collaboration with Brazilian designer Pedro Lourenço was a star-studded event featuring top female athletes striding down the runway.
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P&G powers down Duracell
First it was pet care and now Procter & Gamble is exiting the battery business by shedding the Duracell brand as part of a strategy to focus and strengthen its core portfolio.
The announcement was made in conjunction with the release of first quarter results that saw sales increase 2% to $20.8 billion and earnings per share increase 2% to $1.07 or 9% when adjusted for foreign exchange effects.