-
Survey: Brands see ROI as greatest Twitter challenge
Alpharetta, Ga. - Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.
-
Golden Gate buys 9.5% stake in Ann Inc.
San Francisco – Private equity firm Golden Gate Capital Corp. disclosed in a regulatory filing that it has purchased a 9.5% ownership stake in Ann Inc., parent of Ann Taylor.
In a letter to the Ann Inc. board of directors, Golden Gate said it looks forward to working collaboratively with Ann Inc. The company said that it did not plan to seek changes to the retailer’s board or executive team, or to push for a sale