Dooney & Bourke leverages Demandware digital commerce capability

Norwalk, Conn. – Specialty retailer Dooney & Bourke has migrated its digital commerce operations from an on-premise solution to Demandware Commerce. The new site provides consumers with an enhanced online shopping experience, serving more than 40 countries in North America, Europe and Asia Pacific.



Dooney & Bourke’s new e-commerce site provides detailed information on each of its product collections, including videos, lifestyle imagery and a shoppable lookbook. In addition, the retailer provides advanced navigation options, allowing customers to shop by style, material, collection or specialty shop. The new site also leverages dynamic search functionalities to help customers quickly and easily find products.



“Our online presence often serves as the first touch-point with our brand, so we needed a solution that would enable us to provide a rich and consistent customer shopping experience,” said David Burbine, director of e-commerce, Dooney & Bourke, which operates more than 25 retail and outlet stores in the U.S. and 150 boutiques internationally. “Demandware’s flexible and scalable cloud platform supports our growth, enabling us to deliver a sophisticated customer shopping experience and expand our digital commerce operations.”



The implementation was led by Optaros, a Demandware Link Solution partner. In addition, the company leveraged several pre-built integrations for Avalara, Bazaarvoice, ChannelAdvisor, Clutch, Gigya, PayPal, Pitney Bowes and Tealium technologies available through the Demandware Link Marketplace.