News

Rite Aid same-store sales up 4.3% in March
Camp Hill, Pa. – Rite Aid’s positive momentum continued in March, with the drugstore chain reporting a 4.3% increase in March overall same-store sales.

Total drugstore sales for the four-week period increased 4.1% to $2.026 billion, compared to $1.947 billion for the same period last year. Prescription sales accounted for 69.9% of sales.
Papa Murphy’s serves up mobile promotions
Vancouver, Wash. – Papa Murphy’s Holdings Inc. is running enhanced mobile marketing campaigns using the Waterfall cloud mobile messaging platform. Papa Murphy's in-store promotions, supplemented with text alerts and calls to action that offer coupons and other incentives, are driving more in-store sales and Web traffic.

Optimizing mobile campaigns at both national and franchise levels is an integral part of the company's technology strategy to meet customer needs

Gun sales a drag for Sportsman's Warehouse

Weaker-than-expected demand for guns led to a decrease in same store sales for Sportsman’s Warehouse in the fourth quarter.

The Midvale, Utah-based company’s same store sales declined 5.3% for the quarter ended Jan. 31. Hunting and shooting make up roughly half of Sportsman's Warehouse's sales.

The retailer had net income of $3.2 million, or 8 cents per share, compared to $7.4 million, or 22 cents per share, in the year-ago quarter. Income from operations dropped to $14.1 million in the latest quarter, versus $16.4 million in the year-ago quarter.
Report: Walmart emerges as social force

Walmart CEO Doug McMillon's statement on social media Wednesday asking the state of Arkansas to reject legislation that critics say could allow discrimination against lesbians and gay men is indicative of the retailer's increased role in many social issues, according to the New York Times.
Study: Brands don’t understand consumers

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.
GNC names new marketing partners

On the heels of questions over quality control standards for its herbal supplements, GNC has announced three new marketing partners.

GNC said the new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) – will help drive profitable growth for the brand.
P&G sponsors Black Girls Rock! Awards

Procter & Gamble is expanding its outreach to African American consumers with its sponsorship of the 2015 Black Girls Rock! Awards.

The company, together with Target, will celebrate African American girls who are making a positive difference and will invite the community to “change the beauty conversation” by joining P&G’s Imagine a Future (IAF) program.
RadioShack survives bankruptcy with 1,743 stores

Fort Worth, Texas – In what may be a tale of survival to rival the PT 109 ordeal of John F. Kennedy, RadioShack Corp. will exit Chapter 11 bankruptcy with some 1,700 stores intact.

A bankruptcy judge on Tuesday approved the sale of 1,743 RadioShack stores to hedge fund Standard General, preserving some 7,500 jobs, the Wall Street Journal reported. Standard General intends to operate most of the preserved RadioShack stores in an alliance with Sprint Corp.
Report: Sprint may be saving RadioShack

A plan to co-brand RadioShack stores with the Sprint logo will apparently save the chain from extinction, according to the Wall Street Journal.
Retailers Steering Away from Port Problems

By Rich Thompson, JLL

Port problems on the West coast are giving retailers more than just a headache; it’s more like a severe case of sea sickness. But diversifying supply chain strategies can take the edge off.