Papa Murphy’s serves up mobile promotions

Vancouver, Wash. – Papa Murphy’s Holdings Inc. is running enhanced mobile marketing campaigns using the Waterfall cloud mobile messaging platform. Papa Murphy's in-store promotions, supplemented with text alerts and calls to action that offer coupons and other incentives, are driving more in-store sales and Web traffic.



Optimizing mobile campaigns at both national and franchise levels is an integral part of the company's technology strategy to meet customer needs



"Waterfall is the only mobile marketing solution to offer the intricate level of database platform capabilities with user levels and permissions for multi-unit franchise owners," said Jayson Tipp, VP of strategy, technology and marketing at Papa Murphy's. "Consistent, personalized messaging is critical for Papa Murphy's and mobile messaging has already proven itself as a key revenue driver.”