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Saving Celsius: A CPG company comes back from the brink
The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before. With the skyrocketing cost of freight, manufacturing, raw materials, sales and marketing, the small/medium CPG company does not enjoy any of the economies of scale that the established multi nationals do. Competing in the low margin highly competitive beverage category, as we do at Celsius, only accentuates the challenge.
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Weather Trends: May 2014
WTI expects May 2014 to trend the coldest in three years and drier than last year. On the West Coast, it will be cooler than last year, but still above normal, while the South trends warmer than last year and normal. There is a good chance that a large portion of the North will trend cooler than last year and normal. There will be a band of severe weather potential extending from the lower Mississippi Valley northeast to eastern Ohio which will set the stage for increased demand for clean-up categories.

