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TPN hires industry vet as director of data
New York - Dynamic retail marketing agency TPN is hiring analytics industry veteran Taymour Matin as managing director, data and analytics, a newly created position. Previously, analytics folded into TPN's planning and perspectives team, but as part of TPN's growth strategy, the new department has been created to better capitalize on the agency's proprietary research and technology-driven retail analytical capabilities.
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iProspect launches search-powered Facebook data solution
Austin, Texas – Performance marketing solutions provider iProspect has launched "Search-Powered Social, a hosted service that utilizes data captured via paid search through Facebook's Website Custom Audiences offering. This allows marketers to build lookalike audiences on Facebook, which target segments resembling a brand's most loyal consumers.