News

Amazon.com is looking to make selling easier for its marketplace customers by partnering with a new software solutions company.

The retailer has selected SETA International as its official software solutions provider. SETA provides services such as technical consulting, software development, support and maintenance and graphic design.

Century 21, the coveted off-price store beloved by fashionistas in the Northeast, has announced that it will be heading south for its next location.

Century 21 will be opening an approximately 85,000-square-foot store – the first anywhere in the nation outside of the Northeast – at Sawgrass Mills in South Florida in the fall of 2016.

Omnichannel solutions provider RichRelevance has hired a former WalmartLabs executive to serve as its chief product officer.

Mahesh Tyagarajan will be responsible for product strategy and management, engineering and cloud operation and infrastructure. The company also named microstrategy and business objects veteran John Dickson as vice president of client services, where he will drive the expansion of RichRelevance’s position as the dominant provider of large-scale omnichannel personalization deployments around the world.

New York – Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6. The #ImNoAngel campaign, conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by photographer Cass Bird.

The comprehensive national advertising campaign will feature Bird's images and video across Lane Bryant's stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

Providing an omnichannel customer experience is one of the most rewarding and challenging efforts a retailer can undertake. I recently spoke with David Stover, global head of business-to-consumer omnichannel solution management for Hybris, about some of the benefits and difficulties operating in the omnichannel space presents retailers.

Store Enablement is Harder than it Looks
According to Stover, store enablement represents the “last foot” of retail.

Media is complex. Time Warner Cable Media makes it easier for you to target the right consumers effectively on every screen from TV to mobile.

The U.S.

The largest retailer of party supplies in the United States, Party City, has filed paperwork for an initial public offering of its shares.

The company, which sells party supplies, decorations and costumes, said it expects the offering of 21.9 million shares to be priced at between $15 and $17 per share.

Party City Holdco Inc. is expected to be valued at nearly $2 billion in its initial public offering, the first by a U.S. retailer this year.