-
Genesco net earnings slip in Q1
Nashville, Tenn. – Genesco Inc. reported net earnings of $13.97 million in the first quarter of fiscal 2015, down 3% from $14.41 million in the same quarter of the prior fiscal year. A jump in selling and administrative expenses drove the net earnings decline.
Meanwhile, net sales rose 6% to $629 million, from $591 million. Same-store sales grew 1%. Genesco expects a low-single-digit same-store sales increase for the full fiscal year.
-
Wendy’s completes social film promotion
Dublin, Ohio - The final installment of Wendy's first-ever digital short film, "L'Estrella de la Toscana" – The Star of Tuscany, featuring the new Tuscan Chicken on Ciabatta sandwich, premiered this week on Wendy's Facebook Page and YouTube channel. To promote the sandwich, Wendy's created a three-part video series that gives homage to dramatic Italian cinema of the 1960s.
Throughout April and May, Wendy's asked consumers to be its screenwriters by submitting captions on social media to subtitle the Italian-dialogue video.