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Survey: Consumers spend less on Father’s Day than Mother’s Day


Austin, Texas - More people buy Mother's Day gifts than Father's Day gifts (86%, compared to 77%). According to the 2014 Father’s Day Shopper Trend report from RetailMeNot, survey respondents say they spend $61 on Father's Day gifts and $68 on Mother's Day gifts.

According to the survey, on average, shoppers buy a Father's Day gift two weeks in advance of the holiday. Of those who buy gifts, more than six in 10 (63%) make these purchases in-store – far fewer buy gifts online (21%) or make them (14%). Nearly two-in-10 (17%) consumers look for coupons, discounts or sale-priced items when purchasing a gift for their dad on Father's Day.

According to the survey, the items at the top of dads' Father's Day wish lists this year are gift cards (17%) and quality time spent with family (17%). Far fewer dads are hoping to receive home improvement products (3%), video game systems or games (3%) or sports lessons (1%) this year.

More than half (56%) of consumers surveyed say their dad is interested in technology products. The top technology product brand consumers think dad is most interested in is Apple (33%), beating out Windows (29%), Android (26%), and budget-friendly brands like Insignia (25%) and Samsung (24%).

When it comes to new technologies, dads surveyed say they are most excited about smart TVs, automotive technologies found in connected cars and vehicles with park assist and wireless sound systems for the home.

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