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ECRM: Retail circular advertising trends, May 2014
ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains. Walmart experienced a 90.1% increase in ads per circular, largely due to a reduction in the number of circulars from 10 in May 2013 to six in May 2014. Despite this decrease, overall page count remained fairly stable. These fewer, lengthier circulars were the result of an increased willingness to promote a number of categories within one circular. Eight of last May’s 10 circulars consisted of four pages or fewer.
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RadioShack woos startups
RadioShack has launched RadioShack Labs to support inventors and startups and boost new product innovation, offering a roadmap that takes them from concept to production to distribution.
The company teamed up with PCH, a respected leader in product innovation, to launch the labs. As part of the relationship, RadioShack intends to offer select PCH Access companies special retail terms, and create a direct path to up to 2,000 RadioShack stores and preferred positioning on radioshack.com.
