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Walmart to debut Amazon Prime-like service


Walmart is reportedly testing an unlimited shipping service that could undercut Amazon Prime.

According to The Information, the company's unlimited two-to-three-day shipping service for online purchases will cost $50, almost half of what Prime costs ($99). Amazon's version comes with add-ons, though, such as free video and music streaming.However, The Information says Walmart is considering adding features to its codename "Tahoe" service.

The service will initially launch by invite only and offer more than one million top-selling items from Walmart’s seven million-plus-item online assortment. Shipments will arrive in three days or less. It will not initially provide streaming digital content, as opposed to Amazon Prime, but Walmart will alter the program based on customer feedback.

A Walmart spokesperson said the service is in response to increased customer demand for predictable and affordable shipping and convenience, as well as to the growing number of consumers who research and purchase products online, according to the Associated Press.

The news of the flat rate service comes as Walmart is touting its buy online, pick up in store option to customers.

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