News

Report: Amazon mulls crowdsourced delivery
Amazon is considering creating a network of drivers similar to Uber in order to speed up deliveries and reduce shipping costs, according to a Wall Street Journal report.

Instead of using UPS or FedEx, Amazon.com is mulling a plan to hire ordinary people to make deliveries that are on the way to their destinations, the Journal says. The e-commerce giant is also looking at partnering with retailers to store the merchandise before delivery.

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Report: Amazon eyes crowdsourced deliveries
Always on the hunt for quicker and less costly deliveries, Amazon is considering paying ordinary people (as opposed to shippers such as FedEx or UPS) to deliver packages as part of a crowdsourced delivery program, according to The Wall Street Journal. They would drop off the packages to customers on the way to their own destinations.

The service is referred to internally as "On My Way," the report said, and no other details are available. The report also noted that the plan may not move forward.

Music festival cool coming to the mall

Simon Property Group is giving shoppers a reason to come to that mall that doesn’t involve shopping.

The company is teaming up with Refinery29 to transform mall shopping into a summer festival experience with fashion "stages," beauty bars, and live musical performances. Style Festival takes inspiration from the music festival culture that has become a millennial rite of passage.
Stores the new darlings of omnichannel retailing

Stores are once again the darlings of retail — even e-commerce pure plays are scrambling to establish brick-and-mortar locations, while established brands are busy exploring new ways to leverage their existing physical footprint. Many predicted that the store would survive — and indeed thrive — but few realized the full degree to which stores would become a coveted link within today’s customer-driven “commerce anywhere” shopping experience.
Coca-Cola to give $1 for every video share of Olympic song

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles.

The company has assembled a star-studded team to record a song for the games called “Reach Up,” which will be featured on Coke's social media channels. The song features rock band O.A.R., recording artist Cody Simpson, Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down syndrome who became a viral sensation earlier this year.
Panera unveils omnichannel ad campaign

St. Louis — Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.
Report: Amazon expands two-day shipping assortment for Prime members

Seattle — Amazon.com is reportedly expanding the assortment of items eligible for free two-day shipping for members of its Prime paid subscription. According to the Wall Street Journal, Amazon is now listing items shipped directly from third-party seller warehouses for free Prime two-day shipping, without any publicity.
Report: Gen Y loves Walmart

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," Matt Kistler, Walmart’s senior VP-consumer insights and analytics, said.

Walmart is most popular among people under 24, as well as every store but Target among 25- to 34-year-olds, according to InfoScout, a provider of shopper insights with a nationwide panel of more than 170,000 shoppers.
Dollar General names key execs to new roles

On the heels of opening its 12,000th store, Dollar General has named five executives to key leadership positions within its merchandising and supply chain organizations.

The company announced internal promotions in both its merchandising and global supply chain functions as the company enhances its management team. The following promotions are effective immediately:
Starbucks expands mobile ordering to 3,400 U.S. stores

Seattle – Starbucks Corp. is expanding its mobile order and payment service to about 3,400 stores in 21 new states in the southern and central United States. The company launched mobile order and payment feature as a pilot in Portland, Ore. in Dec. 2014.

The mobile payment feature allows Starbucks mobile app users to place their order in advance and pick it up at a selected Starbucks location. It is integrated into the Starbucks app and loyalty program.