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New regs pose drone dilemma for retailers, except Amazon.com
Federal regulations governing unmanned aircraft systems, or drones, will be in place by this time next year.
Most retailers won’t be ready, but Amazon says it will be as soon as the feds are. Testifying at a congressional hearing on June 17, Paul Misener, Amazon.com’s vice president of global public policy told lawmakers it would be ready to deliver packages via its service branded as Prime Air as soon as federal rules are in place.
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Dr Pepper celebrates Hispanic youth culture
Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour.
The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

