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Study: Product recommendations combat dropping conversions, cart adds
Philadelphia — Except for a momentary spike during the 2014 holiday season, conversion and add-to-cart rates have been dropping steadily year-over-year. However, according to the global Ecommerce Quarterly report from Monetate, personalized, relevant product recommendations help brands avoid this issue.
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Report: Amazon mulls crowdsourced delivery
Amazon is considering creating a network of drivers similar to Uber in order to speed up deliveries and reduce shipping costs, according to a Wall Street Journal report.
Instead of using UPS or FedEx, Amazon.com is mulling a plan to hire ordinary people to make deliveries that are on the way to their destinations, the Journal says. The e-commerce giant is also looking at partnering with retailers to store the merchandise before delivery.
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