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Rue21 retools POS with Epicor for seamless customer experience
Warrendale, Pa. - Specialty apparel retailer Rue21 is upgrading to the latest version of the Epicor Retail Store POS solution. Leveraging Epicor Retail Store, Rue21 will unify the customer experience across e-commerce and brick and mortar locations for simplified, streamlined operations, including returns management, and also support planned growth to 1,700 stores.
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Survey: Paid search marketing is tops online customer acquisition tactic
Los Angeles -- Paid search programs are the most popular online customer acquisition tactic. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June 2014, 85% of retailers cite search engine marketing as one of the most effective customer acquisition tactics.