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Three retailers with Instagram insight
Instagram has become a mainstream social media tool for retailers. However, while most retailers limit their Instagram usage to maintaining an official page or encouraging customers to post photos with Instagram hashtags as part of promotional campaigns, some retailers are more forward-thinking in their Instagram approach.
Here are three retailers showing real insight in how they are leveraging Instagram to its fullest potential: -
What’s the (Omni) Point-of-Sale?
By Sanford Stein, founder, Stein LLC
With the point-of-sale tucked away in one’s backpack, pocket or purse, how does the store-based retailer expect to survive in an e-everything world? And what is to become of the malls, the meccas of economic indulgence that were driven by the shop-till-you-drop dynamic we thought would last forever? We are currently in a period of just such a change wave, driven by a dramatic demographic shift, corporate downsizing, economic stagnation, and rising costs.
