Instacart now delivering in another major city

Fast growing e-commerce firm Instacart is now delivering groceries to a 17th major U.S. metropolitan area.

Beginning this week, customers can order from Whole Foods Market, Costco (no membership needed), Marsh Supermarkets, Georgetown Market and Petco stores and have everything delivered by Instacart in as little as one hour.

"We decided to launch Instacart in Indianapolis after receiving tremendous demand from the community and extremely high interest from retail partners here," said Apoorva Mehta, founder and CEO of Instacart. "Our model of partnering with favorite local stores means we can replicate our success no matter the size of the market. We're excited to bring the first on-demand grocery delivery service to Indianapolis and look forward to delivering healthy, affordable groceries directly to your doorstep."

Originally launched in San Francisco, and since expanded into many other cities, Instacart has fundamentally changed the traditional grocery delivery space by connecting customers with personal shoppers who shop for and deliver grocery orders in as little as one hour. This eliminates the need for costly infrastructure such as inventory, warehouses and trucks. In January, Forbes named Instacart "America's Most Promising Company."

"We know that our customers lead extremely busy lives, and we are thrilled to bring our Indianapolis customers a fast and extremely easy way to purchase fresh, high quality products from Whole Foods Market," said David Schwartz, Whole Food Market Midwest Regional Vice President of Operations. "Our partnership with Instacart enables our customers to easily buy groceries with no artificial colors, flavors, sweeteners and preservatives from their computer or smartphone and have them conveniently delivered to their door step."

Marsh Supermarkets expressed their excitement about partnering with Instacart for the first time. "Our mission is to create an exceptional shopping experience while supporting and improving the communities we serve," said Amit Bhardwaj, Senior Director Customer Loyalty at Marsh Supermarkets. "Instacart is the perfect partner to achieve that mission while also continuing to improve our offerings to customers with the addition of on-demand delivery."