Target goes shopping for products

Minneapolis – Target Corp. is doing a little shopping of its own with a new sourcing solution that gives its buyers an online shopping-like experience.



The mass merchandise giant is utilizing RangeMe, a solution that lets suppliers upload their products with supporting information such as a pitch video, pricing and photos.



Buyers are instantly notified about products that match their criteria, from a global assortment of thousands of items. RangeMe’s algorithm matches products to the right buyers while providing suppliers with updates on interest from retailers and insight on how to tailor their product more effectively.



“Retail buyers seek to deliver a compelling product mix that shoppers love, while they also must stay on top of ever-evolving consumer trends,” said Rachael Vegas, VP, grocery merchandising for Target. “Target is excited to partner with RangeMe to streamline the product discovery process.”



RangeMe provides Web and mobile interfaces for Target’s buyers.