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Online fashion retailer upgrades omnichannel experience
For pure play retailers, having the right digital commerce platform is absolutely critical.
San Francisco-based digital fashion retailer ModCloth is ensuring that it can support the kind of unified omnichannel shopping experience that will bring customers back and support global expansion initiatives.
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Report: TV commerce has new player
Apple TV reportedly has a formidable new rival in the emerging channel of TV commerce.
According to GeekWire, Amazon is providing direct purchase capabilities through its Fire TV devices, without fanfare. A pilot has been underway for about two weeks, with sources indicating performance so far has exceeded expectations.

