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PayPal: Mobile comes first for retailers
When it comes to mobile engagement, retailers are wise to think of how mobile fits into the broader end-to-end shopping experience.
“That could mean location-based marketing with smartphone apps as well as reaching mobile customers with your email marketing program,” said Dan Leberman, VP/general manager, North America small and medium business, PayPal, during a recent interview with Chain Store Age. “You can see all the way through the shopping experience with a mobile-first e-commerce platform.”
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Walmart, Michael's vet takes top spot at women's apparel chain
It's changing of the guard time at Chico's FAS.
After what it called an extensive search, the retailer named industry veteran Shelley Broader as president and CEO, effective Dec. 1. She succeeds David F. Dyer, who will become vice chair of the Chico's board.
Broader brings over 25 years of experience to her new position. Most recently, she served as president and CEO of Walmart's EMEA region, responsible for retail operations and business development across Europe, the Middle East, Sub-Sahara Africa and Canada.

