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Survey: Consumers identify major purchase inhibitor
A lot of attention has been paid to purchase drivers, but what about factors that prevent consumers from buying your products?
A new study of 900 U.S. consumers conducted in November 2015 by international law firm Morrison & Foerster indicates that concerns about privacy are reducing the number of purchases customers make.
At least once in the last 12 months, more than one-third (35%) of respondents indicated that they had decided not to purchases products or services from a company because of privacy concerns.
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Tech Guest Viewpoint: The Modern Retailer’s Secret Weapon
Retailers are continually on a quest to find innovative technologies to help deepen customer engagement with their brand.
Yet, perhaps the most critical part of the buying journey happens when a consumer puts down her device and looks for a human being she can talk with about solving her problem – something that even the most engaging technology can’t provide by itself.
