-
Report: Target localizes Target Express assortments
Minneapolis – Target Corp. is reportedly localizing the assortments at its smaller-footprint Target Express stores to a high degree. The Minneapolis-St. Paul Star Tribune reported that since opening its first Target Express in the Dinkytown neighborhood of Minnesota in summer 2014, the discounter has carefully considered local customer demographics when stocking shelves.
-
Study: Online shoppers expect user reviews
Chicago – Customer reviews are now an expectation, not an option, for e-commerce sites. According to a study analyzing the impact of user-generated content on consumer purchase behavior from ratings and reviews provider PowerReviews, consumers will abandon a site if it doesn’t provide the information they need.

