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There's a new player in TV commerce game
Apple TV reportedly has a formidable new rival in the emerging channel of TV commerce.
According to GeekWire, Amazon is providing direct purchase capabilities through its Fire TV devices, without fanfare. A pilot has been underway for about two weeks, with sources indicating performance so far has exceeded expectations.
The pilot allows Fire TV and Fire TV stick users to directly browse and purchase items including Hershey’s candy, FitBit personal fitness devices, and Mattel toys from banner ads on the TV screen.
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Another big name throws hat in mobile payment ring
Mobile payment keeps getting more popular, at least on the provider side.
According to Re/Code, Amazon.com is launching a mobile “Pay with Amazon” button that will let consumers automatically use their Amazon payment information to make purchases on other retailer’s e-commerce apps. While not exactly a mobile wallet app, the Pay With Amazon button is definitely an attempt to obtain a piece of the mobile payment market which Apple, Samsung, Google, and several other entities are trying to take an early lead in.

