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Study reveals three rules of mobile retail
Retail is a lot like real estate – it’s all about location, location, location.
At least this is the conclusion of the fourth annual Mobile Path to Purchase study from location-based marketing provider xAd. The 2015 report reveals that 35% of U.S. shoppers who researched their impending purchases on their mobile device expect to buy within the hour.
In addition, those who research goods and services on the go are nearly twice as likely to purchase within the hour than those at home, and have a greater likelihood to convert in store.
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Belk engages customers for holidays
Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.
North Carolina-based Belk, which operates about 300 stores, has teamed up with digital marketing solutions provider HelloWorld for the return of the Santa Baby sweepstakes, now in its second year. In an effort to increase mobile opt-ins and ultimately boost brand awareness and consumer engagement, Belk and HelloWorld are allowing customers to create personalized e-cards, gifs, and TV spots.
