Amazon expands Alexa’s shopping functionality

Amazon’s voice-controlled assistant is becoming a more powerful shopping tool.



Amazon announced on Tuesday that Prime Now subscribers can now use Alexa to order from Prime Now and its two-hour delivery service in the cities where it is available (30 in total at the present time).



In addition, customers can also order from Prime Now’s newly launched alcohol delivery service in the markets where it is offered.



“Bringing Prime Now to Alexa voice shopping combines two of the most innovative shopping technologies available for an experience that our customers are going to wonder how they ever lived without,” stated Assaf Ronen, VP of voice shopping, Amazon. “We’re excited to offer the full Prime Now catalogue with Alexa, including tens of thousands of items, which allows you to refill everyday essentials you’ve just run out of like diapers or dish soap, or cater to unexpected guests with merlot and ice cream, all without ever leaving your house or even getting up from the couch.”



Amazon said that the new expansion of Alexa and Prime Now means that customers can place orders for multiple items with one voice command.



“The customer skips a trip to the store and the items arrive within the next available two-hour delivery window,” Amazon said.