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Drug store giant unveils new store design
CVS Pharmacy continues to make a concerted effort to transform its stores, with the goal of fostering a better customer experience. The retailer on Wednesday officially unveiled a new store design to enhance the retail customer experience with a new assortment of healthier food, health-focused products and expanded beauty selections, paired with informational signage throughout the store to help customers discover new offerings. The retailer hosted an event at The Garage in New York City on Wednesday to showcase the enhancements firsthand. -
Struggling teen apparel chain invests in virtual stylist
Days after announcing it is closing hundreds of stores, Rue21 is taking steps to better connect with shoppers online. Focusing on conversational commerce, the teen apparel retailer launched a personalized, interactive shopping experience via the chat-based Messenger app. Powered by mode.ai, the virtual stylist uses Messenger’s new Chat Extensions feature that allows users to interact with the shopping tool in group and one-on-one message threads with friends, the retailer said.

