News

As Amazon expands across the globe, enhancing its logistics capabilities as well as adding to the list of perks for its Amazon Prime members, retailers and logistics providers are taking note.

The pressure is on for retailers to not only meet customer expectations, but to also exceed them as differentiation in the retail industry becomes paramount. Amazon has raised the bar for expectations with offers such as same-day delivery and free shipping, and its influence is spreading as it becomes one of the world’s biggest retailers.

A new year is upon us, with new challenges and new opportunities. At the same time, retailers continue to struggle with how to embrace the digital disruptors that are redefining the retail customer and retail experience. Because one thing is clear: They are here to stay.

Indeed, these agents of change continue to pop up on a daily basis, each one designed to transform the trajectory of retail — and brands with an eye on the future should want in. After all, what retailer doesn’t want to reinvent their enterprise, drive agility and foster customer engagement in a new way?

Chain Store Age tech editor Deena M. Amato-McCoy spoke with Mike Lowey, director of retail for Brother Mobile Solutions, and learned how an increasingly evolving omnichannel retailing model, especially digital channels, is impacting replenishment operations and what retailers need to do to adapt.

Warehousing operations are growing more complex by the day. What trends are impacting how merchandise moves through the warehouse and up to store-level?

BCBG Max Azria Group leveraged analytics when it realized its static “one-size-fits-all” e-commerce site didn’t optimize the overall shopping experience, or allow it to engage with specific omnichannel shoppers.

With a goal of personalizing the digital experience, and integrating its omnichannel journey as a whole, the women’s fashion brand added an analytics tool from Qubit. By embedding the platform’s JavaScript tags within its web pages, the technology transparently records all customer online interactions, pulling information into the cloud for reporting.

Turning big data, social media challenges into growth opportunities

As 2017 gets underway, digital disruption continues to drive — and transform — the industry.

Besides creating a more consumer-centric, web-enabled shopping experience, digital innovations — from the Internet of Things to mobility to social media — are altering retail operations. They are also generating new challenges that retailers are unaccustomed to, or worse, still unprepared for.

Online apparel-rental company Rent the Runway continues its brick-and-mortar expansion with the opening of its biggest store to date, a tech-savvy, 4,000-sq.-ft. flagship in Manhattan.

The stylish space merges the retailer’s digital assets with physical elements to create a very personalized customer experience, one based on each customer’s unique needs and past interactions with the brand.

Finance chiefs play expanded role in managing the retail transformation

With the retail environment undergoing the most complex changes in our generation, the sustainability of the current retail economic model is in question.

Historically, retail CFOs, as the principal financial officers, were primarily responsible for more traditional finance, treasury, regulatory, information delivery and related functions.

The past year brought with it a changing of the guard, as many companies named new leaders to steer their ships in a transformed marketplace. Here are six newly arrived — or soon to arrive — CEOs to keep an eye on in 2017:

Jeff Gennette, Macy’s: A 33-year company veteran who came up through the ranks, Gennette takes the reins from longtime CEO Terry Lundgren in the first quarter of this year.

A new acquisition gives Walmart an even stronger foothold in the world of e-commerce.   Jet.com, which was purchased by Walmart in September for approximately $3 billion, has acquired online footwear retailer ShoeBuy for approximately $70 million. The purchase expands Jet.com’s footwear offerings, and gives Walmart more firepower in its battle against Amazon, which owns ShoeBuy’s main competitor, Zappos.   The deal closed on Dec. 30.  

Holiday online sales surpassed predictions, generating $1 billion daily for the majority of a two-month period.