News

There are many differences in preferences across the generations at each stage of the customer journey, but on one point they all agree.

Salesforce is purchasing a Brazilian e-commerce technology company in an effort to increase its online marketplace management functionality.

Chick-fil-A is tops when it comes to making emotional connections with customers.

Federal Realty’s VP of asset management Chris Fleming thinks the pandemic has given the owner-operator of more than 100 properties an opportunity to upgrade many of them.

Miller Lite will let customers belly up to the bar without having to leave home.

Omicron hasn’t done much to rattle consumer sentiment despite renewed safety concerns.

Not even pandemic conditions have stymied customers’ desire for the traditional, in-store retail experience.

Sweetwater is incorporating content creators into its marketing strategy.

Bath & Body Works Inc. ended the year on a strong note.

Starbucks Corp. reported mixed first-quarter results as higher-than-expected inflationary pressures and increased costs due to Omicron weighed on its profits.