Craig Lowe has been appointed senior VP, membership and subscriptions, at EnsembleIQ.
EnsembleIQ, a North American business intelligence company and parent company of Chain Store Age, is investing in new enterprise membership and subscriptions initiatives by leveraging its unique market expertise across grocery, drug, convenience, retail technology and consumer goods channels. The company has tapped Craig Lowe as senior VP, membership and subscriptions. In this newly created role, he will be responsible for the overall strategy and delivery of these offerings.
“Today we have two high-value membership products — Path to Purchase Institute and Restaurant Technology Network,” said Jennifer Litterick, CEO, EnsembleIQ. “By bringing Craig into EnsembleIQ, our goal is to create new, innovative membership and subscription experiences that leverage our actionable intelligence and connections across key retail channels.”
Litterick added that Lowe will provide “strategic leadership to ensure that we are tailoring our solutions to fulfill the needs of our business decision-maker audiences and new constituencies seeking to grow their businesses.”
Lowe brings vast international membership and subscription expertise from across both the business-to-business information services marketplace and consumer media. He created paid subscriptions and membership programs, transformed a conferences business, and led controlled circulation and news trade sales and marketing initiatives.
Most recently, Lowe was VP, global audience marketing at Dow Jones, where he was responsible for delivering audiences for the Wall Street Journal’s global events business, and developing membership growth strategies for all WSJ professional membership propositions.
Earlier in his career, he was with BMI Research, Espicom Business Intelligence, Saga Publishing Ltd, Euromoney Institutional Investor Plc and Centaur Media Plc.