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JLL 'Spreads the Cheer' across managed mall portfolio
Jones Lang LaSalle, Atlanta, has launched its annual “Spread the Cheer” holiday campaign -- featuring digital media innovations -- across its portfolio of managed shopping centers.
To engage shoppers and drive sales and traffic during the most important retail season of the year, the firm will share insider intelligence on the best products and offers at its shopping centers through e-blasts, social media and text messages while also engaging them with events, giveaways and random acts of kindness across its 98 million-sq.-ft. nationwide retail portfolio.