HSN jumps on the Apple bandwagon

ST. PETERSBURG, Fla. HSN announced the launch of a new app for the Apple iPhone and iPod touch. The subscribers to the devices who download the HSN Shop App have the ability to view HSN programming 24/7 nationwide. The launch creates the e-commerce industry's first live-video "3-screen experience," enabling consumers to browse and shop the network's 35,000+ array of products from home or on the go.

All the features from HSN and hsn.com are included in the app, available for download at both the iTunes App Store and HSN.com. The HSN Shop App also introduces a set of new features, including the interactive shake2shop, which, with a shake of the device, generates random product recommendations and deals and promotions targeted at HSN's mobile customers.

The HSN Shop App also allows user to call HSN directly or use the device's browser to purchase an item. Items can also be saved for later purchase, or emailed to a friend.

HSN.com will soon feature a tutorial that walks all new users through the app's features. The app will also evolve based on customer feedback.