Sony, Best Buy pump up the volume on audio products
NEW YORK, N.Y. Sony and Best Buy announced the new "ALTUS" audio product line.
Featuring an assortment of wireless music systems, speakers and home theater products, the ALTUS line offers a variety of options for experiencing audio throughout the home.
"We're breaking new ground in the consumer electronics industry with this unique cooperation between manufacturer and retailer," said Mike Fasulo, EVP, chief marketing officer and corporate social responsibility officer of Sony.
Mike Vitelli, EVP customer operating groups at Best Buy added, "By working with Sony throughout the product development process, we were able to focus directly on our customer to better understand their needs and interpret how best to present ALTUS in a retail environment."