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All Mixed Up
I mentioned briefly in my last column that I’ve been a little puzzled by what seems to be an industry-wide reluctance to design and develop, and in many cases redevelop centers into, true mixed-use venues. It’s not that our industry doesn’t get excited about mixed-use spaces — they clearly do. But, something is getting lost between the glamorous articles and design concepts, and the real-world execution.
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Consumers calling on smartphones for in-store purchasing decisions
NEW YORK — A growing number of shoppers are using their smartphones to help them make in-store purchases. According to new Deloitte research, smartphones currently influence 5.1% of annual retail store sales, translating into $159 billion in forecasted sales for 2012, according to new Deloitte research.
Deloitte arrived at its 5.1% figure by examining in-store sales driven by consumers' store-related smartphone activity such as product research, price comparison or other mobile application use.