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Walmart offers more ways to connect with exclusive mobile Internet service
LOS ANGELES — Walmart is offering its customers more ways to connect with the availability of a new prepaid mobile broadband service from TruConnect Mobile.
Walmart is now the exclusive provider of Internet on the Go, powered by the MiFi 2200 Intelligent Mobile Hotspot and a service plan from TruConnect with no monthly fee and where the data balance never expires (if used once a year). This is different from other low-cost prepaid monthly services where unused megabytes are wasted at the end of the month – potentially driving up the cost.
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Nielsen names new product winners
Launching new products is difficult in the best of times, but winners of the 2012 Nielsen Breakthrough Innovation Award found ways to succeed during one the worst recessions in a generation.
Nielsen announced recipients of the awards at its annual Consumer 360 event in Hollywood, Fla., this week after analyzing more than 11,000 new products in the United States between 2008 and 2010. Of the products evaluated, only 34 met award criteria. These products comprise less than 0.5% of all new product introductions during the period.