News

AUSTIN — Catalina has unveiled BuyerVision Mobile, the mobile ad solution for CPG brands with the ability to deliver personalized media based on in-store purchase history. Already influencing more than 230 million shoppers through the leading in-store media network, Catalina’s new offering delivers personalized mobile advertising to 70 million households.

ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

ATLANTA — The Coca-Cola Company and IFC (International Finance Corporation), a member of the World Bank Group, have formed a $100 million, three-year joint initiative to provide access to finance for women entrepreneurs in Eurasia and Africa.

By Denise Lee Yohn, Deniseleeyohn.com

Apple has once again rewritten the rules of business.  Its request to trademark the “Distinctive Design & Layout” of its stores has been granted by the U.S. Patent & Trademark Office. And so, as unconventional as it may seem, the Apple store’s distinctive minimalist design and Genius Bar service are now as protected as the rounded corners and user interface of the company’s mobile devices.  

MINNEAPOLIS — Target has partnered with FEED Projects, a social business founded by Lauren Bush Lauren, to create the FEED USA + Target collection. The limited-time-only collection will include more than 50 stylish products and benefit Feeding America, the nation’s leading domestic hunger-relief charity. The products will be available beginning June 30 at Target stores and on Target.com.

Chicago -- Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.
 

LAKELAND, Fla. — Publix on Friday named four new officer positions effective April 1. The new officer positions are in corporate purchasing and manufacturing, the grocer reported. 

“I am very proud that we continue to have talented associates who are ready to assume higher leadership roles in our organization,” stated Publix CEO Ed Crenshaw. “Our ability to promote from within is one of the ways we are able to perpetuate our Publix culture.”

ST. PETERSBURG, Fla. — HSN has named two key executives to its corporate leadership team. Bill Brand, formerly EVP programming, marketing and business Development at HSN, was promoted to chief marketing and business development officer for HSNi, and Andy Sheldon, formerly EVP of TV, live events and creative at HSN, was named chief creative officer for HSNi, and General Manager of HSN Productions.