Fresh & Easy officially opened in NoCal

SAN JOSE, Calif. -- Fresh & Easy Neighborhood Market has entered Northern California with the opening of its first store in San Jose. The grocer also opened another Bay Area store in Danville today.

"I'd like to thank Fresh & Easy for opening their first Northern California store here in San Jose," said San Jose Mayor Chuck Reed. "It's been a pleasure working with Tim Mason and his team over the past two years and we look forward to helping them open many more new stores throughout the city. We appreciate their investments in San Jose and their commitment to providing fresh and affordable food for our residents."

Fresh & Easy said it plans to open a dozen Fresh & Easy stores this year in Northern California, which will create more than 300 jobs with great pay and benefits.