News

FRAMINGHAM, Mass. — Staples has launched a new campaign aimed at drawing attention to its vast assortment of products for the small business customer.

The commercials, including one 30-second and three 15-second varieties, will begin airing on Feb. 11 and will highlight Staples all-in-one-place availability of products and services.

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

BENTONVILLE, Ark. — Sam's Club will offer free heart health screenings at 563 of its stores on Saturday, the club retailer said.

The screenings, taking place at stores with pharmacies, will include tests valued at up to $100 for glucose, total cholesterol, high-density lipoprotein cholesterol, blood pressure, body mass index and vision screenings.

ABILENE, Kan — Alco reported that total sales, excluding fuel, increased 26% to $34.8 million for the fiscal five-week period ended Feb. 3, compared with $27.6 million during the four-week period of the prior year. On a same-store basis, excluding fuel, sales increased 21.4% from a year earlier. 

MEMPHIS, Tenn. — Fred's Super Dollar on Thursday reported sales for the five-weeks ended Feb. 2 were up 31% to $173.6 million. Comparable-store sales were up 28.6%. 

On an adjusted basis, which eliminates the one week ended Feb. 2, sales were up 2% and same-store sales were flat, Fred's added. 

CLEVELAND -- American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its Taylor Swift line.

Scotts Miracle-Gro posted first-quarter net sales of $205.8 million, up 3% from $199.6 million during the same quarter a year ago. 

Sales in the Global Consumer segment in the quarter ended Dec. 29, 2012, were up 3% to $153.2 million, compared with $149.1 million a year ago, attributable to increased volume during the quarter. 

HACKETTSTOWN, N.J. — M&M's brand candy has launched a new cause-related marketing partnership with Habitat For Humanity International designed to make 'America Better With M' by funding home construction across the United States.

ATLANTA — Retail merchandising solutions provider, Predictix, has named Tom Fischer managing director for Europe, Middle East and Africa. Fischer will be responsible for managing Predictix’ EMEA sales, client implementation and support activities in a growing international business.

Online sales returned to pre-recession growth levels in 2012, advancing 15% to a record $186.2 billion, according to a year end recap by online measurement firm comScore.